Airline behavioral and transactional data become truly valuable only when engineered into real time customer intelligence. Lufthansa Group’s Digital Hangar unified booking, web, and loyalty data into a Customer Data Platform, then layered predictive scores to improve personalized targeting and segmentation. We share the architecture, business impact, and how agentic AI can design audiences autonomously.
Join this session and learn more about:
- Deploying predictive scores for personalized targeting
- Automate audience design with AI Agents
- Leveraging machine learning explainability to improve segmentation
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